Having a mobile friendly site can be the sole factor that determines whether a prospective client actually reaches out to you. Think about it, how many times do you use your phone instead of desktop to look something up? And how long do you stay on a website that takes forever to load, requires you to zoom in, doesn’t have easy-clickable features, etc. It’s frustrating, to say the least, but still a reality for the vast majority of law firm websites. In other words, you can stay ahead of the competition and effectively attract more clients, by investing in a well-optimised mobile website. We have scoured the internet and found 5 law firms who have mobile friendly sites, a cut above the rest. What can you learn from them?

Let's Talk Numbers

  1. Search engine marketing statistics 2023 reveals that mobile devices account for 59% of all search queries.
  2. High ranking on desktop doesn’t equal high ranking on mobile. Around 30% of web pages that achieve first-page rankings on desktop searches fail to secure a spot within the top 10 results on mobile searches.
  3. Over 70% of mobile users are more likely to revisit a mobile-friendly website.
  4. If a mobile website takes more than three seconds to load, it can lead to abandonment in 53% of all visits.

These five law firms have all succeeded in creating a mobile-friendly website that provides an excellent client experience on smartphones and tablets. They are designed to adapt to smaller screens, making it easy for visitors to navigate, read content, and take action, such as contacting your firm. You can have the most advanced, fancy website, but if you fail to make it mobile-friendly, it will always remain a challenge to convert visitors into actual leads. Here are some effective ways to tackle this, so you can stay ahead of the competition.

Top 5 Mobile-Optimised Law Firm Websites

  1. Amiri Family law (Canada)

https://law.amirilaw.ca/family-law/  

  1. Harvey Jacob Law (US)

https://harveyjacoblaw.com/  

  1. Dorter Family Law (AU)

https://www.dorterfamilylawyers.com/

  1. Sprint Law (AU)

https://sprintlaw.com.au/  

  1. Fisher Dore (AU)

https://www.fisherdore.com.au/

7 tips for Making Your Law Firm Website Mobile-Friendly:

  1. Keep the navigation and menu simple: Mobile users don't want to spend time searching for information. Ensure that essential sections like services, contact details, and testimonials are easily accessible through a clean and well-organised menu, additionally in legible fonts and font sizes. Creating streamlined forms can also significantly improve the client experience. Text fields require precise tapping - replace these with easier-to-select radio buttons and drop-downs for multiple-choice or category selections when possible.  
  1. Include a click-to-call: Another critical mobile-adapted feature is a hovering call button that links directly to your business phone. This makes you as accessible as it gets: you’re just one click away for clients to connect with you. Not only does this improve the client experience, but it also creates trackable data, as you can easily track how many people are reaching out via this little button.  
  1. Optimise for voice search: Voice search optimisation is crucial as people shift from typing to speaking their queries via smartphones, car systems, and smart speakers. To adapt to this change, content SEO should focus on longer, conversational phrases alongside traditional keywords. Incorporating these phrases into web page headings and blog titles is essential. Since voice searches frequently involve questions, it's important to prioritise terms like "how/what/best/where/top/when/who" etc., which trigger about 20% of voice searches.
  1. Minimise pop-ups and interstitials: Pop-ups and interstitials are frustrating and disruptive on devices with smaller screens. Refrain from using popups and overlays that obstruct the user's view or interfere with their ability to navigate your website.
  1. Increase load speed: Mobile optimisation for lawyers involves prioritising faster loading times, a key factor in enhancing search engine optimisation. A mere one-second delay can lead to a 20% drop in conversions. Mobile users expect speed; lengthy load times can drive them away. Opt in for quick-loading elements over slow-loading images. A two-second load time is an ideal benchmark for retaining users and ensuring optimal performance.  
  1. Include effective CTAs: Prominence is key when it comes to CTAs on desktop and mobile devices. Place your CTAs above the fold, immediately visible to users without scrolling. Design your CTAs with "fat finger" usability in mind. Mobile users rely on their fingers to tap on buttons, so make your tap targets large and easily clickable. Ensure that the size of your buttons accommodates the average finger size, reducing the chances of accidental clicks and enhancing the user experience.
  1. Keep on testing: Regularly test your website on various mobile devices to ensure it functions as expected. You can also use Google's Mobile-Friendly Test tool to evaluate your site's mobile performance. Testing ensures that your site remains accessible and responsive across various devices and screen sizes.

By following these tips, you can create a mobile-friendly site that offers an exceptional client experience and enhances your search engine ranking. This is just the first step into setting your practice apart and make it more accessible to potential clients, thereby increasing your chances of attracting them, and converting them into leads.  

Written by: Gille Hambursin

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