The biggest SEO Challenge for Law Firms: Mobile vs. Desktop

It’s no news that Search Engine Optimisation has become an indispensable part of an effective marketing strategy for law firms. But your efforts of optimising your company’s SEO might all be in vain if you’re unaware of this fact: There is a significant difference between SEO for mobile and desktop, and knowing these distinctions can make or break your company’s online presence. We’re here to break it all down for you, so you can supercharge your marketing strategy and stay on top of the game.  

Make Mobile SEO Your Best Friend

As a lawyer trying to gain new clients by appearing on top of Google search results, you want to keep your mobile SEO at the forefront. Here is why: In 2023, mobile devices accounted for approximately 60% of web traffic, while desktops claimed around 44%. Google recognises this shift and prioritises mobile-friendly websites, and even penalises those that aren’t. Your branding manager can put hours into optimising your company’s SEO, but if they just focus on desktop, you will inevitably miss out on a lot of potential leads. Because, let’s be honest, no one checks the second page of Google. Especially if your law firm is targeting local clients, mobile SEO is the ace up your sleeve. Mobile devices are often used to search for nearby businesses, services, and directions. Ensuring your firm's information is accurate and optimised for local searches is crucial. Register with Google My Business, gather reviews, and use localised keywords to improve your mobile search visibility.

If you want to know more about how to make you website mobile-friendly to boost your mobile SEO, check out our previous blog [LINK].

But Don’t Neglect Desktop SEO

While mobile SEO is undoubtedly important, desktop SEO remains relevant. Some clients, especially in the business and corporate sector, may prefer to research legal services using desktop devices. Your website should cater to their needs as well.  

Desktop users may spend more time on your site, so in-depth content and comprehensive resources can be a valuable asset. This gives you also the opportunity to craft compelling, keyword-rich meta titles, as well as use internal and external linking. Why do you want to be doing that? These days people are more inclined to research specific enquiries, using long-tail keywords. Having a lot of content, and therefore a lot of different keywords, will help your website appear on the top of the desktop search results.  

Conclusion: A Dual Approach

In order to get the most out of your digital marketing efforts, you should invest in SEO for both mobile and desktop. If you manage to fully grasp the intricacies of both, you’ll be able to reach your full target audience, no matter what device they are using. And that’s how you keep your law firm ahead of the competition.

Written by: Gille Hambursin